This Article was by Carl Gavaghan and published in The Scarborough News on Thursday July 20th 2017

American firm set to take over running of OAT

Plans will see permanent decking installed

 

California based tour promoter Live Nation is set to take over the running of Scarborough's Open Air Theatre

The global firm took over the theatre's promoter, Cuffe and Taylor, in December 2016 and is now looking to formalise its arrangement with the council.

As part of the deal, Scarborough Council must agree to make the decking in front of the stage a permanent addition to the venue.

Tuesday's Cabinet meeting was told that the deal would allow the council to move towards its goal of making a profit on the theatre.

Scarborough Council's head of legal, Lisa Dixon, told the meeting that the theatre had been performing well, thanks to acts like Little Mix and Madness.

She said the issue of the decking was vital to securing the arrangement with Live Nation. "Little Mix, for example, would not have played the venue had it not been for the decking." She added. It will increase the size of the venue to 7,900 from just over 5,000.


Bringing shows to 50 million

Live Nation is an American live-events company based in Beverley Hills, California, focussed on worldwide concert and entertainment-show promotions.

Live Nation formed in 2005 as a spin-off from Clear Channel Communications, which then merged with Ticketmaster in 2010 to become Live Nation Entertainment.

It has deals with acts including Jay-Z, Madonna, U2, Nickleback and Shakira. Annually Live Nation promotes or produces over 22,000 events, including music concerts, with total attendance exceeding 50 million.